Chivas whisky, the industry leader in The european countries and Asia pacific

If there is one particular whisky that is identified around Asia pacific as a high quality scotch whisky then it must be the Chivas whisky. This high quality whisky is manufactured by the Chivas borthers which in return is managed by Pernod Ricard. Chivas whisky at this time is the economy innovator in whiskies for 12 years or longer. For that matter the sales have been completely significantly developing from the year 2002 to 2011.

Chivas Regal Scotch whisky was first first released in the year 1801 in Aberdeen, Scotland at the Strathisla Distillery in the Speyside region of Scotland.

There are typically three main whiskies right from this family and they are Chivas Regal 12 year old, Chivas Regal 18 year old and Chivas Regal 25 year old. The 12 year old mixed with whisky offers a taste that reminds you about honey and ripe apples while on the palate it feels round and creamy. There are at the same time hints of hazelnut and butterscotch in the taste. The 18 year old mixed with whisky is matured for at least 18 years before it is bottled and tastes of orange and chocolates. On the nose it comes across as being citrus, spices and fruits. When on the palate you get spicy taste. Chivas Regal 25 year old is matured for 25 years or longer and tastes of apricot and peach.

There is lengthy background behind this well-known drink. It was started out by the Chivas brothers in the year 1801. They started a retail store that offered spices, Caribbean rum, coffee, and various other food products to potential clientele. In the year 1842 soon after the visit of Queen Victoria to Scotland they were asked to supply goods to the royal family at Balmoral Castle. And in the year 1843 they were given the desirable royal warrant to present products to the Queen.

As their standing increased, clients often prosperous and affluent, would require them to offer smooth whisky. Therefore, in the year 1850 James Chivas started to merge whiskies to produce smooth whisky that would satisfy his affluent shoppers taste. He created a proprietary brand Chivas Brothers and developed the first blended scotch whisky “Royal Glen Dee. This was soon accompanied by another whisky the “Royal Strathythan”.

By the early 1900s the economy in the U.S was first flourishing and to capture this market the Chivas brothers came to the conclusion to develop an aged whisky and it was basically known as Chivas Regal. In the year 1909 Chivas Regal 25 year old was first presented and top quality brand and eventually seized the imagination of the Americans. They persisted to enjoy amazing success till prohibition put a spoke in the wheel in 1920.

Seagrams bought the Chivas Regal brand in the year 1949 and applied their tremendous marketing and sales network to further popularize this premium whisky. The time the prohibition was first lifted and the Second World War was over Chivas announced their 12 year old. By now Chivas Regal had turned out to be pretty popular and had a large loyal customer base. An example of its really legendary buyers had been the legendary Frank Sinatra.

As soon as the 20th century was over they actually had 18 year old and 25 year old added to their list. Because of the separation of the Seagrams Group, Chivas was basically bought by Pernod Ricard in the year 2000 and it continues to be with them to this day.

Chivas whisky has constantly performed well and has received a lot of awards and medals at spirits competitions. On the San Francisco World spirit contest it won the gold medal in the year 2006 and 2008.